If a picture is worth a thousand words what is a video worth???

Well apparently one minute of video is worth 1.8 million words and that is according to Dr. James McQuivey as long ago as 2009, so video marketing is certainly not a new dynamic. I was on a lecture in the Squared Online course today and video was the discussion point and it got me thinking.

Everyone is saying it’s the year of content marketing but honestly how many people think of written content first when they think about content marketing?

The video above really does well to describe the power of video and is really worth a watch. However, it then got me thinking to how do I use it in my work life?

Well take 2 parts of my work life, one is my day job. At DWA we advise clients every day on the “power of 5” as we call it but should be the minimum of “Power of 3” which is usually video, text/image and audio and as an agency our first call should be to practice what we preach.

After all, would you take driving lessons from an instructor that couldn’t drive?

We produce plenty of content but in actual video form we have some work to do. I then got thinking about my side job, my own website Inspired By Locals and I don’t even have a Youtube channel. I started to think about what I would publish and would it be interesting and that led me to a whole new level of thought.

At DWA there is plenty we could create videos about, video based infographics, how to videos on using marketing automation software, how to use PPC correctly, what does modern day SEO mean, how can you integrate marketing activities, the list is endless.

When I thought about Inspired By Locals though I started to struggle, apart from videos of trips and places (which is costly as you have to go there) and perhaps infographics but you have to have the data to make them interesting what else could I use and if i’m honest I still haven’t cracked it.

One part of our coursework is to create a video of ourselves and by doing this i’ve realised quite quickly is it is not difficult to create video and most of the time you have the content to fill it, it’s just storyboarding and creating a great voice-over.

Whilst I didn’t learn anything technical in this lesson, what it did was to resurrect the need to take video seriously, after all it is the second most used search engine after Google and that’s not even taking into account Vimeo, Metacafe and all the other video platforms.

Gen Y in Squared Online

I recently started the Google Squared Online course and the first thing I thought about my “Gen” (Generation), the whole idea came about because when I first started Squared Online there was such a mix of ages and skills. It caused nerves initially because you are always worried about losing touch with the latest innovations and even though I believed my strategic knowledge of marketing channels is quite good i’m not sure how good my technical knowledge is.

One thing that has come across quite loud and clear is that actually everyone has different levels and different skill sets and actually I can learn from everyone (senior or junior) on the course.

Aside from learning lots of technical knowledge, a big factor for attending the course is in being truly collaborative. I honestly don’t believe collaboration means how much tech you use to share ideas such as basecamp, join.me or any other tech solution that are circling us every day. It’s not that I dislike tech, quite the contrary, I love tech but I believe tech for tech’s sake is a hindrance to our everyday life. I actually want to share ideas, information and consume that information in the easiest way possible and hopefully there is a bit of tech that can help me achieve that.

Has anyone seen “He’s just not that into you”? Even though this clip is about dating it sums up the overuse of tech sometimes and not picking your battles perfectly.

I’ve always felt I’m collaborative but more recently when working on getting my site up (Inspired By Locals) I realised that perhaps I’m not as good a listener as I thought and don’t always collaborate well, always interested in getting my view across and not listening. I’m hoping Squared Online can help me be truly collaborative because it will force me to work in groups and on-line which will hopefully make me unlock the true nature of collaboration.

In our second lecture by Anton Damianos he made a particular point when he mentioned that we shouldn’t learn to be collaborative on the course and then go back to our place of work and tell everyone we should absolutely do things the same way we learnt on Google Squared, it’s about applying the method of collaboration so everyone feels empowered.

HERE ENDETH THE RANT

What comes after Gen Z??

Source: Engage Today

I have recently just started a training course from Google (small little company in case you’ve never heard of them) and IPA called Squared Online and one of the first things I did was introduced myself to my fellow Squares on our forum board.

Looking down the page it was quite obvious that a lot of my fellow students were a bit younger, does that make me a mature student (oh nooooooo). So when I started thinking about what to write about here the first thing I thought about was how to define myself in the course.

A quick search directed me to a page by William J. Schroer (no idea who he is, don’t you love the internet) on definitions of Gen X, Y or Z. If you haven’t guessed yet by the title of the blog, i’m a Gen Y-er 😦

If you can’t be bothered to look at the link here is the definition of Gen Y (this is me):

Generation Y, Echo Boomers or Millenniums
Born: 1977-1994
Coming of Age: 1998-2006
Age in 2004: 10 to 22
Current Population: 71 million
The largest cohort since the Baby Boomers, their high numbers reflect their births as that of their parent generation..the last of the Boomer Is and most of the Boomer II s. Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches…as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood.

Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc.

Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with.

Gen Y kids often raised in dual income or single parent families have been more involved in family purchases…everything from groceries to new cars. One in nine Gen Yers has a credit card co-signed by a parent.

Source: The Social Librarian

Why is this interesting you might be asking? Quite honestly, it’s how the world see us and more importantly how organisations are now thinking about us as consumers. Companies will still advertise to you by using definitions such as age, social grade and many other demographics. However, organisations have understood that they can’t define people by just their age group but by their behaviour hence Gen X, Y or Z, not to mention that it rolls off the tongue easier than 18-35, ABC1, London born. In fact Gen Y didn’t even rear it’s head until 1993 in Ad Age, they are credited with the term but as soon as they did advertisers, agencies and publishers all started talking about their audience in Gen’s. My big question is

“After Gen Z, what will the next Gen be called??”

Bit short sighted by starting with Gen X in my humble opinion.