Data, data, data and the wonderful world of Google analytics


We’ve just finished our 4th module, you’d think looking at Google analytics would be scary and let me tell you, it really really is. As with anything data led, you can manipulate data to say whatever you want and in this task we were told to analyse the Squared analytics dashboard. It’s quite tough as they are doing a lot of really great things but it was surprising to see some of their high bounce rates, exit rates but of course most companies would love the amount of traffic they get too 🙂

I would say that the course gets you thinking about how you are using your Google analytics and the data insights you use to mould your marketing strategy, it’s very very interesting indeed and a part of the course that i’ve found most useful.