Source: Engage Today
I have recently just started a training course from Google (small little company in case you’ve never heard of them) and IPA called Squared Online and one of the first things I did was introduced myself to my fellow Squares on our forum board.
Looking down the page it was quite obvious that a lot of my fellow students were a bit younger, does that make me a mature student (oh nooooooo). So when I started thinking about what to write about here the first thing I thought about was how to define myself in the course.
A quick search directed me to a page by William J. Schroer (no idea who he is, don’t you love the internet) on definitions of Gen X, Y or Z. If you haven’t guessed yet by the title of the blog, i’m a Gen Y-er 😦
If you can’t be bothered to look at the link here is the definition of Gen Y (this is me):
Generation Y, Echo Boomers or Millenniums
Coming of Age: 1998-2006
Age in 2004: 10 to 22
Current Population: 71 million
The largest cohort since the Baby Boomers, their high numbers reflect their births as that of their parent generation..the last of the Boomer Is and most of the Boomer II s. Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches…as they not only grew up with it all, they’ve seen it all and been exposed to it all since early childhood.
Gen Y members are much more racially and ethnically diverse and they are much more segmented as an audience aided by the rapid expansion in Cable TV channels, satellite radio, the Internet, e-zines, etc.
Gen Y are less brand loyal and the speed of the Internet has led the cohort to be similarly flexible and changing in its fashion, style consciousness and where and how it is communicated with.
Gen Y kids often raised in dual income or single parent families have been more involved in family purchases…everything from groceries to new cars. One in nine Gen Yers has a credit card co-signed by a parent.
Source: The Social Librarian
Why is this interesting you might be asking? Quite honestly, it’s how the world see us and more importantly how organisations are now thinking about us as consumers. Companies will still advertise to you by using definitions such as age, social grade and many other demographics. However, organisations have understood that they can’t define people by just their age group but by their behaviour hence Gen X, Y or Z, not to mention that it rolls off the tongue easier than 18-35, ABC1, London born. In fact Gen Y didn’t even rear it’s head until 1993 in Ad Age, they are credited with the term but as soon as they did advertisers, agencies and publishers all started talking about their audience in Gen’s. My big question is
“After Gen Z, what will the next Gen be called??”
Bit short sighted by starting with Gen X in my humble opinion.